I've been thinking about this post for a long time, and the more I think about it, the more urgency I feel to write it. Here's the deal...
I am a mascara ADDICT.
I don't know if there is a stronger word for my addiction, but if there is, I need to know. My obsession with mascara is out of control. It's my favorite beauty product of ALL TIME. You can see my current mascara collection below:
But here's the deal. You can have amazing fabulous lashes without spending a ton of money! For someone who loves mascara, I have tried A LOT of them, and some of the very best ones will surprise you. This is because they are from brands you see in your local stores every day.
Here's a look at Sephora's top selling mascaras at the moment...
These are definitely the most talked-about mascaras on the internets. To me, that's a lot of money for a product that you will only use for a month or two. Some people will argue that it's worth it, but I've tried all of those mascaras. I would grab my top 3 over those mascaras any day. But what if you want to try the newest mascara? You can. And you won't have to splurge. I promise.
Here are my tips on how to NEVER spend over $10 for any mascara!
1. BUY DRUGSTORE!
I was a mascara snob for a long time. The more I try a variety of beauty products, the more I am discovering my love for drugstore products. Some of them are REALLY GOOD! My very favorite mascaras are from the drugstore. Even with all of my high-end choices (Lancome and Benefit, I'm looking at you!) I constantly reach for these day-in and day-out.
L'Oreal Paris Voluminous Butterfly Mascara ($7.99 at Target)
Maybelline The Falsies Flared (Only $4.19 at Ulta right now! Regular $6.99)
Wet n' Wild MegaLength Mascara (Less than $3 at most stores!)
Disclaimer - I usually layer this mascara over others as my last step. I don't usually use it on it's own, but I have! Just wanted to throw that in there!
2. Sales, sales, SALES!
Always buy on sale! There are even sales on Prestige beauty products at times - Ulta has 20% off coupons from time to time that are good on prestige beauty. They ALWAYS have half-price products during their 21 Days of Beauty events. They also frequently have a "$3.50 off $10" coupon - which you can use on drugstore products. (Like my very favorite mascaras mentioned above!) You can also get coupons for drugstore products in your Sunday paper, and on websites like coupons.com! (There are currently high-value coupons for L'Oreal, Maybelline, and Cover Girl! Just click the coupons.com link!)
3. Consider buying the sample size.
Let's be honest - it's only a matter of time until your mascara decides to dry out on you. It may be months, or it may only be weeks. But it will happen. Consider purchasing the sample/travel size of the mascara you are looking for. You will be able to switch up your mascara sooner, and if you hate it, you aren't out the full price. Win!
4. Join a beauty perks program!
Most beauty lovers are members of one or more beauty programs offered online or in stores. Ulta has a rewards program called ULTAmate Rewards where you can earn points for your purchases and get a free birthday gift. Sephora has the same type of program called Beauty Insider. These two stores also offer free samples with your online orders - and at Sephora you can pick your samples. If you keep an eye out for what they are offering, you can usually pick up a sample size of one or more mascaras. Also - keep an eye out for codes to get additional free samples added to your order! Check the Weekly Specials page often for the latest promo codes.
5. Join a sample program!
Last but not least - join a sample program! You can join many programs for $10 a month (like ipsy and Birchbox) OR you can get the Walmart Beauty Box (seasonal - samples are free, you just pay $5 shipping) or Target Beauty Box (seasonal - $5). You won't always get mascara, but when you do, it's usually full size! And, you never pay over $10!
I hope that the mascara lovers out there find this post helpful - and I hope it inspires you to always look for deals!